HULU SIGN-UP
SIGN UP FLOW, OPTIMIZED
Experimentation and ideation that significantly improved sign-up take rate through changing business goals
PLATFORMS: Responsive Web
ROLE: Product Designer
TOOLS: Figma
Reusable merchandising ribbon module for /welcome, details pages, and marketing landing pages
Disney+, ESPN+, Hulu bundle badging on sign-up
Let’s chat numbers! Throughout my time at Hulu, I’ve had the opportunity to work on numerous experiments that revealed statistically significant positive impacts on our key growth metrics. If you’re all about the numbers, I got ‘em.
06/06
BUNDLE MERCHANDISING RIBBON
HACKATHON 2021: SUBSCRIPTION BUILDER
PLATFORMS: Mobile Web
ROLE: Product Designer
TIMELINE: 2 days
Flexible step-by-step plan picker to tailor to a user's exact needs
Functional prototype built in 2 days in collaboration with engineers and product managers
We're experimenting! This design is set for future experimentation to validate our design decisions made. We created a simple ability to both curate a personalized subscription and also manage your subscription later on.
Hackathon Sign Up Flow
Hackathon Manage Account
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