top of page
Vector 3.png
SUF.png
HULU SIGN-UP

SIGN UP FLOW, OPTIMIZED

Experimentation and ideation that significantly improved sign-up take rate through changing business goals

PLATFORMS: Responsive Web

ROLE: Product Designer 

TOOLS: Figma

Vector.png

Reusable merchandising ribbon module for /welcome, details pages, and marketing landing pages

Vector.png

Disney+, ESPN+, Hulu bundle badging on sign-up

Let’s chat numbers! Throughout my time at Hulu, I’ve had the opportunity to work on numerous experiments that revealed statistically significant positive impacts on our key growth metrics. If you’re all about the numbers, I got ‘em.

06/06

BUNDLE MERCHANDISING RIBBON

HACKATHON 2021: SUBSCRIPTION BUILDER

PLATFORMS: Mobile Web

ROLE: Product Designer 

TIMELINE: 2 days

Vector.png

Flexible step-by-step plan picker to tailor to a user's exact needs

Vector.png

Functional prototype built in 2 days in collaboration with engineers and product managers

We're experimenting! This design is set for future experimentation to validate our design decisions made. We created a simple ability to both curate a personalized subscription and also manage your subscription later on. 

Hackathon Sign Up Flow

Hackathon Manage Account

ezgif.com-gif-maker (15).gif
ezgif.com-gif-maker (16).gif
Frame 10 (2).png

Current Sign Up Flow

stay tuned for more experiments

bottom of page