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HULU SIGN-UP

SIGN UP FLOW, OPTIMIZED

Experimentation and ideation that significantly improved sign-up take rate through changing business goals

PLATFORMS: Responsive Web

ROLE: Product Designer 

TOOLS: Figma

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Reusable merchandising ribbon module for /welcome, details pages, and marketing landing pages

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Disney+, ESPN+, Hulu bundle badging on sign-up

Let’s chat numbers! Throughout my time at Hulu, I’ve had the opportunity to work on numerous experiments that revealed statistically significant positive impacts on our key growth metrics. If you’re all about the numbers, I got ‘em.

06/06

BUNDLE MERCHANDISING RIBBON

HACKATHON 2021: SUBSCRIPTION BUILDER

PLATFORMS: Mobile Web

ROLE: Product Designer 

TIMELINE: 2 days

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Flexible step-by-step plan picker to tailor to a user's exact needs

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Functional prototype built in 2 days in collaboration with engineers and product managers

We're experimenting! This design is set for future experimentation to validate our design decisions made. We created a simple ability to both curate a personalized subscription and also manage your subscription later on. 

Hackathon Sign Up Flow

Hackathon Manage Account

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Current Sign Up Flow

stay tuned for more experiments

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