SHOWING USERS WE CARE
Adding brand love and delight to our email unsubscribe page so users feel validated
PLATFORMS: Responsive Web
ROLE: Product Designer
Email unsubscription rate dropped from 0.03% to 0.02%
Unique unsubscribers dropped -25.2%
We get it - your inbox is filled. Email unsubscribe pages are usually half-baked designs that do not receive as much love or visual care as the rest of the system. Our users deserve to feel valued at every stage of their journey through the product. While at Hulu, I deprecated the lackluster email unsubscribe page to make way for a clearer, more delightful page. This is live as of July 2021.