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human-centered, always

A PRODUCT & UX DESIGNER PORTFOLIO

Hi, I’m Tina! I am a Los Angeles-based creative passionate about creating cross-platform solutions and building accessible experiences for diverse users.
Currently a Product Designer II @ Spotify. Previously @ Hulu.

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WORK
MY MOST RECENT WORK

DRIVING DESIGN STRATEGY,
DATA-DRIVEN DECISIONS & SCALABLE SOLUTIONS

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EXPERIENCE ACROSS PLATFORMS

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USER RESEARCH BACKGROUND

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LIFELONG LEARNER :)

SPOTIFY AD FORMATS 

THE STUFF I'M CURRENTLY WORKING ON :)

Delivering the highest value formats for advertisers through:

  • Driving the ad relevance ML design strategy for cross-platform signal collection 

  • Creating Spotify's first takeover ad experience

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HULU LIVING ROOM ACCOUNT
MANAGEMENT

SUBSCRIPTION MANAGEMENT ON TV

Unlocking functionality for plan switches and add-on management on Living Room Roku devices

ONE-STEP CANCEL

PRE-CANCEL FLOWS FOR LEGAL COMPLIANCE

Re-envisioning our cancel flow to be legally compliant with Assembly Bill no. 390

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Simplifying designers' workflow by creating in-production templates across devices and engineering-focused spec checklists

SPOTIFY FREE CROSS-PLATFORM TEMPLATES & DESIGN SPEC TEMPLATES

SPOTIFY ADS DESIGN SYSTEM
HULU GROWTH DESIGN SYSTEM

EXPERIENCE DOCUMENTATION, TEMPLATES, & GROWTH-SPECIFIC COMPONENTS 

Creating new documentation for all Commerce production designs & Growth-specific components and templates

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HULU SIGN-UP

A/B EXPERIMENTATION & UX ENHANCEMENTS

Redesigning, testing, and ideating UX elements on the Hulu Sign-up Flow and Welcome landing page to increase key growth metrics

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OTHER WORK
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USABILITY TESTING

USER RESEARCH @ SPOTIFY

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COMMUNITY & EQUITY

  • CRAFTS

TINA'S TINYS

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ART DIRECTION

  • WRITING

EDITORIAL DESIGN @ RICE UNIVERSITY

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LET'S COLLABORATE
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Thanks! I'll be in touch soon!

CONTACT
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