top of page
design for everywhere (2).png

human-centered, always

A PRODUCT & UX DESIGNER PORTFOLIO

Hi, I’m Tina! I am a Los Angeles-based creative passionate about creating cross-platform solutions and building accessible experiences for diverse users.
Currently a Product Designer II @ Spotify. Previously @ Hulu.

Group 6.png
Vector 2 (1).png
WORK
MY MOST RECENT WORK

DRIVING DESIGN STRATEGY,
DATA-DRIVEN DECISIONS & SCALABLE SOLUTIONS

Vector.png

EXPERIENCE ACROSS PLATFORMS

Vector.png

USER RESEARCH BACKGROUND

Vector.png

LIFELONG LEARNER :)

SPOTIFY AD FORMATS 

THE STUFF I'M CURRENTLY WORKING ON :)

Delivering the highest value formats for advertisers through:

  • Driving the ad relevance ML design strategy for cross-platform signal collection 

  • Creating Spotify's first takeover ad experience

Relevance Mocks.png
HULU LIVING ROOM ACCOUNT
MANAGEMENT

SUBSCRIPTION MANAGEMENT ON TV

Unlocking functionality for plan switches and add-on management on Living Room Roku devices

ONE-STEP CANCEL

PRE-CANCEL FLOWS FOR LEGAL COMPLIANCE

Re-envisioning our cancel flow to be legally compliant with Assembly Bill no. 390

mockup-of-two-iphones-12-pro-max-with-a-plain-background-5014-el1 (1).png
ADS laptop mock 1.png

Simplifying designers' workflow by creating in-production templates across devices and engineering-focused spec checklists

SPOTIFY FREE CROSS-PLATFORM TEMPLATES & DESIGN SPEC TEMPLATES

SPOTIFY ADS DESIGN SYSTEM
HULU GROWTH DESIGN SYSTEM

EXPERIENCE DOCUMENTATION, TEMPLATES, & GROWTH-SPECIFIC COMPONENTS 

Creating new documentation for all Commerce production designs & Growth-specific components and templates

macbook-pro-mockup-with-a-trippy-and-fun-composition-572-el (2).png
HULU SIGN-UP

A/B EXPERIMENTATION & UX ENHANCEMENTS

Redesigning, testing, and ideating UX elements on the Hulu Sign-up Flow and Welcome landing page to increase key growth metrics

suf2.png
OTHER WORK
Slide 4_3 - 1 (1).png

USABILITY TESTING

USER RESEARCH @ SPOTIFY

50085990937_63fc988373_k.jpg

COMMUNITY & EQUITY

  • CRAFTS

TINA'S TINYS

thresh.png

ART DIRECTION

  • WRITING

EDITORIAL DESIGN @ RICE UNIVERSITY

Rectangle 24.png
LET'S COLLABORATE
Group 6.png
IMG_7748_Facetune_20-08-2021-14-08-20.HEIC
​

Thanks! I'll be in touch soon!

CONTACT
  • LinkedIn
  • Flickr
bottom of page